COLLEGE PARK, Md. — The magic formula for the ultimate sports recovery drink starts with cows, runs through the University of Maryland and ends with capitalism.
Two concerned parents figured it out.
Richard Doak and Kurt Williams stood behind a fence at a high school football game in the mountains of western Maryland and wondered why kids were getting injured more often. If it wasn’t their training, they thought, then it had to be their nutrition.
Next they did what any good parents would do—they conducted research, created a solution and started a company so athletes everywhere could benefit from their discovery.
What they found surprised them. The freshest milk legally possible, from the best cows, provided more of what athletes’ bodies need than any artificial commercial drink: protein—20 grams, as much as most whey drinks, along with a special kind of protein that remains available for hours after drinking it; electrolytes—far more than products on the shelf; and calcium and vitamin D for strong bones. They added natural cane sugar and cocoa to make it tasty for kids and to restore glycogen to muscles.